4. Who would be the audience for your media product?

For our audience research we created voxpops showing us interviewing a number of teenagers, due to the fact that our target audience is 15 and above, and more specifically students. Our results of the voxpops showed us what ages prefer horrors, what people expect to see in horrors, what music best suited horrors, how horrors should and can make someone feel and what characters are best for a 'villain'. 

The main demographics of our target audience are as followed: male and female aged 15 and above, white British, located in the UK, a student at either high school or university and they will belong to lower-middle class 'JICNAR'. The main pyschographics of our target audience are as followed: enjoy horror, suspense and gore, value friendship, live with family but frequently with friends, passive and fairly well behaved. 

Our film links to similar films with the same target audience and they include: The final as both focus on the idea of victims of bullying getting revenge and saw as this also focuses on revenge and involves violence.

 Furthermore, our group discussed other factors to consider for a target audience and we decided that they would watch soap such as eastenders and hollyoaks, visit twitter and Facebook on a regular account, go to the cinema and hang out with friends on the weekends, wear fashionable but not too expensive clothing lines and enjoy watching horrors because of the thrill and makes them look 'cool'. As a group, we believe our unique selling point is that our film shows a good however exaggerated moral message as it indicates bullies will always receive 'karma' and victims will always get revenge.